With Deezer, Tigo Music will launch in Ghana soon and roll out to Chad, DR Congo, Rwanda and Tanzania in the coming months. In Africa the service will also offer a large list of locally produced content. According to Tigo, it will market and distribute the service to the growing African smartphone population.
Music streaming is the fastest growing area for the global music industry and music content is already the second most popular mobile phone feature in sub-Saharan Africa. Smartphone penetration there is forecast by the GSMA to grow 30% annually in the next five years.
Last month, Millicom announced a partnership with Africori to fund, acquire and manage music rights through a new venture called “Africa Music Rights”.
Millicom’s Executive Vice-President for Africa, Arthur Bastings, stated that: “There is a huge appetite for music in Africa and people increasingly want to choose where, when and to what they listen. So Tigo Music with Deezer gives them the freedom to enjoy the passion and emotion of their music. It is another service that contributes to the digital lifestyle and shifts mobile use further from voice to data.”
Cédric Diedrich, Head of Telecom Business Development at Deezer said: “We are excited to be extending our partnership with Millicom and look forward to bringing our service to Tigo Music customers in Africa. The service will use Deezer’s personalised human recommendations and smart algorithm to give customers access to our 35 million track strong library on its mobile platform.”
Source: www.itnewsafrica.com
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