MTN social media strategy wins string of awards

MTN was the only telecommunications company to bag a string of New Generation Awards in recognition for the exceptional work performed by its digital and social media team.

MTN was awarded gold under the Best Online Newsletter category, silver award for The Best Blog, bronze status for Customer Care and Use of Social Media and another bronze award for the Most Innovative Use of Social Media.

MTN remains the leading mobile operator in South Africa that has the most number of Twitter, Facebook, Mxit, WeChat followers, the most Facebook likes and the most YouTube subscribers.

Larry Annetts, Chief Marketing Officer: MTN South Africa, says MTN is pleased with the accolade and will harness the latest honour to work harder to interface in more exciting ways to millions of its customers.

“These awards are a testimony of the hard work that the Digital and Social Team has invested to put MTN on the map in new media platforms. MTN is a technology company and we always strive to be at the cutting edge of new ways of communicating. We wish to thank our customers for the support they have given us on these platforms and promise to raise the bar even higher to provide them with a service that they have come to expect from us,” says Annetts.

MTN achieved an 83% total response rate awarded by Social Bakers, the only mobile operator to achieve this feat in South Africa.

Source: www.itnewsafrica.com